Our Company

We proudly support The Big Goal, an initiative led by the Street Soccer Foundation that uses football to drive personal development and social change. The programme helps vulnerable young people access the Street Soccer Academy, a free 12-week course combining football coaching with mindset training, employability workshops, and pastoral support.

By sponsoring Academy places and taking part in the UK’s largest corporate 5-a-side tournament, we help young people gain confidence, skills, and opportunities to move into education, training, or work. Our support gives them the tools and encouragement to build brighter futures while uniting businesses around a shared mission for lasting impact.

We contributed to Claire’s Battle, created in memory of Claire Keelagher, by taking part in a special fundraising effort to help raise awareness of Krukenberg Tumours and support those affected by this rare and aggressive cancer. Claire sadly passed away in 2024, just six months after her diagnosis, inspiring a mission to help others recognise symptoms sooner and encourage faster medical action.

Our involvement in events such as the Three Peaks Challenge helped honour Claire’s legacy and turn her courage into meaningful action for greater research, awareness, and understanding.

We were proud to support Little Sofia, a cause helping children with complex medical and developmental needs access the specialist care and therapies they deserve. Sofia’s journey represents the resilience of so many children who rely on consistent, high-quality support to improve mobility, communication, and quality of life.

Helping fund physiotherapy, orthotics, and specialist treatments means Sofia and others like her can continue progressing and building independence. Contributions like these help ease the burden on families and make sure that no child goes without the vital support they need.

We proudly backed the LGGF & LGGF Pink Ball, a long-standing community event that unites people through charity, friendship, and fun. The annual gatherings raise money for individuals and small projects in need of extra help; it’s a great event that creates a strong sense of togetherness and purpose.

Pure Cloud sponsored, attended, and helped promote the event. Every ticket sold and every donation made helped fund life-changing initiatives and gave local people a chance to embrace community spirit.

We proudly contributed to the Anne Marie Purslow initiative, which raised awareness and financial support for individuals facing serious medical conditions and the difficult realities that come with them. Anne Marie’s story shines a light on the strength of families coping with illness and the importance of community in times of hardship.

Our support helped reduce the financial strain that medical treatments often bring, giving families more stability and peace of mind. Compassion and community action can make a meaningful impact when it’s needed most, and we loved being a part of this initiative.

Helping Harrison is a campaign dedicated to improving the life of a young boy living with severe cerebral palsy following a birth injury. This initiative helped raise funds for vital therapies, home adaptations, and equipment that help him live a fuller, more independent life.

Our involvement helped Harrison and his family access the long-term care, rehabilitation, and resources needed to give him the best possible quality of life.

We supported Tamworth Nursery, a local early years setting that plays a crucial role in giving young children the strongest possible start in life. Our involvement helped improve classroom resources, facilities, and outdoor spaces so children could learn and play in a stimulating, safe environment.

By investing in early education, we helped local families get access to nurturing, high-quality childcare that sets the foundation for lifelong learning. It was a great way to give back to the next generation within our own community.

We proudly supported the Sharon Fox Cancer Centre in Tamworth, a lifeline for people affected by cancer across the region. The centre offers complementary therapies, dietary guidance, wig fitting, and day-to-day help such as cleaning and gardening (all designed to ease the strain on patients and their families).

Our contributions helped sustain and expand the centre’s vital services, providing comfort, care, and dignity for those navigating some of life’s hardest moments

In one of our most ambitious initiatives yet, the Pure Cloud team took on the challenge of climbing the Matterhorn (one of Europe’s most demanding peaks!) to raise funds for people and families in need. After months of preparation and training, our team faced extreme conditions, endurance tests, and physical limits in the name of charity.

The climb was an amazing achievement, pushing us beyond comfort zones, strengthening our teamwork, and helpin us raise thousands of pounds for vulnerable individuals and causes close to our hearts. When we work together and support each other, there’s no mountain we can’t climb!